I love all things marketing. I don't just say that because marketing is my profession, one that I have grown in for the last decade - but it's also what I'm passionate about.

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Apart from being a marketing professional by day, I am also the founder of an online fashion retailing store (mostly by nights, and weekends). But I didn't necessarily get into fashion because I'm only fascinated by the world of style - but more because it was an opportunity to put my marketing skills into play, with the stakes being personal. 

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I've encountered many people who don't necessarily see the value in marketing, and some who are starting their own ventures who want to understand how marketing can be of use to them.

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This blog is catering to those people. The non believers - as well as the believers, who don't know where to start.

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I will follow a simple 5 step process across my posts, so that it's quick & easy to comprehend and execute. 

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I hope my experiences & know-how can help you change the game in your own adventures!