<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[What now Branding]]></title><description><![CDATA[whatnowbranding]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/whatnowbranding</link><generator>RSS for Node</generator><lastBuildDate>Thu, 09 Apr 2026 03:37:21 GMT</lastBuildDate><atom:link href="https://kaushalikusumapala.wixsite.com/whatnowbranding/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Weekly Top 5s - Consumer Research for Beginners]]></title><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/the-weekly-top-5s-consumer-research-for-beginners</link><guid isPermaLink="false">62f1ce6212f3734044b89f5d</guid><pubDate>Tue, 09 Aug 2022 03:03:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_d1430caf67a844d8ae041200b608f174~mv2.png/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[The Weekly Top 5's - How to Create Purpose-Led Brands]]></title><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/the-weekly-top-5-s-how-to-create-purpose-led-brands</link><guid isPermaLink="false">62eb27d4ec2707de0ba63f23</guid><category><![CDATA[Marketing 101]]></category><pubDate>Thu, 04 Aug 2022 01:59:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_f7b94c03173b4802978b588cecba15ef~mv2.png/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[The Weekly Top 5's - How to Innovate Without Inventing]]></title><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/the-weekly-top-5-s-how-to-innovate-without-inventing</link><guid isPermaLink="false">62dd51e5d6e61f3aa2bd6421</guid><category><![CDATA[Marketing 101]]></category><pubDate>Sun, 24 Jul 2022 14:06:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_ad3d16da109b4dbe88d1b2de2974dc4f~mv2.png/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[The Weekly Top 5's - The Lazy Marketer's Guide to Creating Business Value FAST]]></title><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/weekly-top-5-s-the-lazy-marketer-s-guide-to-creating-business-value-fast</link><guid isPermaLink="false">62d3c2f5c93632135b481ab6</guid><category><![CDATA[Marketing 101]]></category><pubDate>Sun, 17 Jul 2022 08:06:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_84c72cfa2f34478b82d563c092655c3e~mv2.jpg/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Jump? Say how high]]></title><description><![CDATA[Why 'maximum potential' is a myth as much as fact Ever heard the phrase ‘the full market potential’ thrown around at meetings, by senior...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/jump-say-how-high</link><guid isPermaLink="false">5bcbed4f38861a00147dcbac</guid><category><![CDATA[Market Sizing]]></category><category><![CDATA[Marketing Journey]]></category><category><![CDATA[Marketing Calendar]]></category><pubDate>Sun, 21 Oct 2018 03:37:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_2b071f61638f433da522b7ee0c5f1395~mv2.jpg/v1/fit/w_750,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Can you please read me a story?]]></title><description><![CDATA[How advertising has changed from HARD SELLING to storytelling &#38; community Remember the good ol’ times when TV was the only option for...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/can-you-please-read-me-a-story</link><guid isPermaLink="false">5b274ca5e8135c024638bf40</guid><category><![CDATA[Branding]]></category><category><![CDATA[Marketing Journey]]></category><pubDate>Mon, 18 Jun 2018 06:22:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_9a8168fc81c140b6aa66ba81867e9012~mv2_d_6000_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Tell me more, Tell me more]]></title><description><![CDATA[Why content matters  Why content matters In a world where TV is soon becoming a thing of the past especially with millennials and beyond,...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/tell-me-more-tell-me-more</link><guid isPermaLink="false">5ad44acd1d05fb0013d59c24</guid><category><![CDATA[Branding]]></category><category><![CDATA[Marketing Journey]]></category><pubDate>Mon, 16 Apr 2018 07:09:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_8c9334f91a6f4d3ba924b3a100fef256~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Buy the cake and eat the cake?]]></title><description><![CDATA[Targeting the consumer vs. the shopper I’ve had a few posts now that touch upon the distinction between the consumer vs. the shopper. But...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/buy-the-cake-and-eat-the-cake</link><guid isPermaLink="false">5aa23073011c5300d80f6f02</guid><category><![CDATA[Marketing 101]]></category><category><![CDATA[Consumer journey]]></category><category><![CDATA[Shopper journey]]></category><pubDate>Fri, 09 Mar 2018 07:14:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_3888267ce65045089a3087423b3cdb63~mv2.jpg/v1/fit/w_500,h_334,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Journey to the where...?]]></title><description><![CDATA[Understanding how the consumer journey evolves (infographic)]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/journey-to-the-where...</link><guid isPermaLink="false">5a96956c0ee59f003409d940</guid><category><![CDATA[Consumer journey]]></category><category><![CDATA[Marketing 101]]></category><pubDate>Wed, 28 Feb 2018 11:58:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_b4de5eb32fee4c9fb829347fc374b731~mv2.jpg/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[To touch or not to touch]]></title><description><![CDATA[Developing your touch point strategy So what exactly is a ‘touch point’ strategy? In fact, what is a touch point? A touch point is a...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/to-touch-or-not-to-touch</link><guid isPermaLink="false">5a868bedeadd0b0175c74163</guid><category><![CDATA[Campaign Development]]></category><category><![CDATA[Marketing Journey]]></category><pubDate>Fri, 16 Feb 2018 08:09:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_f893144633b942d3980c3a014e25a349~mv2_d_4167_4167_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[What’s the story?]]></title><description><![CDATA[Structuring your campaign to convey your message In my previous post, I spoke of identifying ‘where’ your brand is in its life cycle in...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/what-s-the-story</link><guid isPermaLink="false">5a7436c2fb0d23003707ae20</guid><category><![CDATA[Consumer journey]]></category><category><![CDATA[Campaign Development]]></category><category><![CDATA[Marketing 101]]></category><pubDate>Fri, 02 Feb 2018 10:38:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_c0fc16ff85434948ad1856e4bbcba9ad~mv2_d_5407_3512_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[“Where art thou?”]]></title><description><![CDATA[Aligning your marketing objectives to your brand's life stage 16 year old: I bought this new beverage when I was at the market 75 year...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/where-art-thou</link><guid isPermaLink="false">5a704bb5a8df530013c4f852</guid><category><![CDATA[Marketing 101]]></category><category><![CDATA[Marketing Journey]]></category><category><![CDATA[Campaign Development]]></category><pubDate>Tue, 30 Jan 2018 11:30:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_d6da7e6870ba4eeb99563222379fe503~mv2.png/v1/fit/w_902,h_891,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[What’s your gut telling you?]]></title><description><![CDATA[How much reliance should you place on gut feeling? Recent discussions with marketers themselves revealed an astonishing fact (at least it...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/whats-your-gut-telling-you</link><guid isPermaLink="false">5a698bda497f1703e254c44f</guid><category><![CDATA[Marketing 101]]></category><category><![CDATA[Market Sizing]]></category><category><![CDATA[Marketing Journey]]></category><pubDate>Thu, 25 Jan 2018 10:03:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_509d19f2e93f4bce83b7ddc47b409d5c~mv2.jpg/v1/fit/w_324,h_324,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Dancing to your own tune]]></title><description><![CDATA[What are the brand tonalities you can explore? In my last post I spoke of identifying the tonality to your brand. The brand tonality is...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/dancing-to-your-own-tune</link><guid isPermaLink="false">5a5f1dc12d457503d728ad5b</guid><category><![CDATA[Branding]]></category><category><![CDATA[Campaign Development]]></category><category><![CDATA[Marketing Journey]]></category><pubDate>Wed, 17 Jan 2018 10:08:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_6a979715b0464e25994e6c01ebab278b~mv2.jpg/v1/fit/w_489,h_321,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Is this shoe right for me? 
Learning to walk a mile in the consumer's shoe]]></title><description><![CDATA[Perhaps you’re a new entrepreneur grappling  with how to market your product, or perhaps you’re starting off in marketing and wondering...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/is-this-shoe-right-for-me-learning-to-walk-a-mile-in-the-consumer-s-shoe</link><guid isPermaLink="false">5a5ac1b829888b05d5eec8ac</guid><category><![CDATA[Emotional Empathy]]></category><category><![CDATA[Insight Development]]></category><category><![CDATA[Marketing 101]]></category><pubDate>Sun, 14 Jan 2018 02:47:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_02c59b2d25614a9fbdbcd8752d365387~mv2.jpg/v1/fit/w_326,h_327,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item><item><title><![CDATA[Is Marketing for Real?]]></title><description><![CDATA["What do you do?" "I'm in marketing" "Oh, right. So that must be exciting right?" "Yes it's fun, but....." Here's a conversation I'm sure...]]></description><link>https://kaushalikusumapala.wixsite.com/whatnowbranding/post/is-marketing-for-real</link><guid isPermaLink="false">5a586d974f6fe502ec1c1312</guid><category><![CDATA[Marketing 101]]></category><pubDate>Fri, 12 Jan 2018 09:21:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af1021_1877aa88004b44cf8cdb3c79159b0886~mv2.png/v1/fit/w_911,h_712,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kaushali Kusumapala</dc:creator></item></channel></rss>